An ideal conference/event management tool should have the following features:

1. Registration and Ticketing: It should allow attendees to easily register and purchase tickets for the event.
2. Customization: The tool should allow organizers to customize the event website, registration forms, and other related pages to match the branding and theme of the event.
3. Agenda Management: The tool should allow organizers to manage the event agenda, including session scheduling, speaker bios, and session descriptions.
4. Attendee Management: It should allow organizers to manage attendee information, such as contact details and session registrations.
5. Communication and Collaboration: The tool should allow for easy communication and collaboration between organizers and attendees, such as email communication and chat features.
6. Marketing and Promotion: The tool should have marketing and promotion features to help organizers reach a wider audience, such as email marketing campaigns, social media integration, and promotional codes.
7. Analytics and Reporting: The tool should provide analytics and reporting features to help organizers track attendance, registration, and engagement metrics.
8. Mobile Optimization: The tool should be optimized for mobile devices, including responsive design and a mobile app for attendees.
9. Payment Processing: The tool should offer secure and reliable payment processing options for ticket sales, sponsorships, and other revenue streams.
10. Integration: The tool should integrate with other software, such as CRM systems, marketing automation tools, and accounting software, to streamline workflows and data management.